Ajay Jagdish Singh
aka master3sixty
Ajay Jagdish Singh
XR Artistic Director | Filmmaker
Phone:
0 7460 595 476
Email:
Location:
London, United Kingdom
A Bit About Ajay
Ajay Singh, filmmaker and XR Artistic Director, has been weaving visual narratives since 2012, constantly pushing the boundaries of storytelling. His journey began in traditional filmmaking, where he honed his skills as an assistant director and editor across various formats, including feature films, ad films, and television shows.
My current research delves into a subject close to my heart, weaving together the threads of cutting-edge technology and timeless artistry. Research question is, How can the integration of XR technology and interactive media with performance arts create an immersive theatre experience? Additionally directing a VR film with a brilliant team of artists, apart from this working on script for a mixed reality project, and an interactive horror VR film.
As the digital landscape evolved, so did Ajay's artistic vision. He embraced the world of 360 degree visuals, seamlessly blending his expertise in conventional storytelling with cutting-edge technology. While exploring this new frontier, Ajay continued to excel in his roles as a creative director, producer, and editor, crafting compelling corporate and digital films for a diverse clientele including global giants such as Coca-Cola, Abbott, Takeda, Sanofi, Tata, and Reliance.
Ajay's passion for 360 degree immersive content has led to the creation of groundbreaking, award-winning projects. His portfolio boasts three immersive documentaries for Coca-Cola, as well as innovative 360 degree films for State Tourism and JBM Auto in India. In 2022, Ajay collaborated with London's Tara Theatre supported by National Theatre London to bring "AMMA," a pioneering VR theatre show, to life.
His creative prowess has not gone unnoticed. Ajay's 360 degree work for Mahindra earned them a prestigious marketing excellence award, while his 270 degree film in collaboration with UNESCO was awarded in June 2024.
Such is the impact of his work that one client dubbed him the "master 360"
Ajay continues to blur the lines between reality and digital realms, crafting immersive experiences that captivate audiences and redefine the art of immersive storytelling.
Work Highlights
Embarking on a decade-long odyssey through the realms of filmmaking, I've worn many hats—Producer, Director, Cinematographer, Editor, and Post Producer. Each role, a chapter in my quest to master the art of cinematic storytelling, has sculpted me into a versatile artisan of the visual narrative.
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Having the opportunity to craft content for elite and celebrated brands such as Coca-Cola, Abbott, Mahindra, TATA, Reliance, alongside luminaries like Shahrukh Khan, Sunny Leone, Alia Bhatt, Ranbir Kapoor, and Priyanka Chopra, has been an extraordinary privilege. This collaboration with industry giants and Bollywood's brightest stars has not only enriched my portfolio but also allowed me to weave a diverse tapestry of narratives, each reflecting the unique essence of the brands and personalities involved. This journey through high-profile projects has been a thrilling chapter in my career, blending the allure of celebrity glamour with the profound impact of influential brands, thereby elevating the storytelling experience to new heights.
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In a constant pursuit of innovation, I've ventured beyond the conventional, embracing the immersive world of 360-degree content. This journey into spherical storytelling stands as a testament to my commitment to pushing boundaries and redefining the cinematic experience.
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Through a lens that captures not just images but emotions, my voyage continues—each project a leap towards unexplored vistas of creativity and mastery in the art of film.